Lammers was hired for his expertise in deep science combined with a consumer-first mindset, which aligns with Estée Lauder's Beauty Reimagined transformation priorities.
The company sought a leader who could not only build on a strong growth trajectory but also accelerate that growth by shifting marketing to a digital-first mindset.
The new role for the company was designed to address two key areas: elevating processes to increase enterprise capacity and pursuing a strategic growth journey.