Increase Field Demand, Loyalty and Engagement Via Disruptive Omni Marketing
Field service solutions are a CPG company’s last chance to communicate with the shopper.
When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter.
This exclusive research report from EnsembleIQ and Spring Global presents insights from top-level CPG executives on driving ROI in field service marketing and merchandising, including:
- Top execution priorities — efficiencies, new product/merchandise updates, freight flows and more
- How and where to spend on marketing by level of importance
- Key performance capabilities across the store ranked year over year
- The growing role of AI and mobile for customer experience
- And more