White Paper

Field service solutions are a CPG company’s last chance to communicate with the shopper.

When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter.

This exclusive research report from EnsembleIQ and Spring Global presents insights from top-level CPG executives on driving ROI in field service marketing and merchandising, including:

-  Top execution priorities — efficiencies, new product/merchandise updates, freight flows and more
-  How and where to spend on marketing by level of importance
-  Key performance capabilities across the store ranked year over year
-  The growing role of AI and mobile for customer experience
-  And more

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