How CPGs Are Using BI and Mobile on the Front Lines of Store Execution
A new report from Ensemble IQ and Spring Global discusses how CPG companies and their field service teams are employing business intelligence and mobile tools to drive innovation in retail assortments and merchandising. Based on a survey of 50 top executives, topics include:
- Need for greater efficiency in the field.
- Where field service management is most needed.
- CPGs’ track record regarding in-stock availability.
- Field teams’ use of mobile devices and AI.
- Employing AI to manage fulfillment, delivery and supply chain.