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Growth in Uncertainty
Sponsored By EY
Growth in Uncertainty
By
Betty Dong
-
September 2020
Sep
24
Sponsored
Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well
Richard Essigs
Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, t
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