Getting Post-Event Analysis Right: 7 Core Principles to Drive Trade Promotion ROI
6/21/2016
Most companies in the consumer packaged goods (CPG) sector want a
post-event analysis (PEA) capability to help them understand the
effectiveness of their trade promotion spending. Yet, as history would
attest, this is an extremely difficult capability to implement. Download to read more ...
Download post-event analysis (PEA) capability to help them understand the
effectiveness of their trade promotion spending. Yet, as history would
attest, this is an extremely difficult capability to implement. Download to read more ...