Fruit of the Loom Advances Beyond EDI for the Digital Retail Era

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Fruit of the Loom Advances Beyond EDI for the Digital Retail Era

By Jamie Grill-Goodman - 05/03/2016
Consumer goods brand Fruit of the Loom is transforming its foundational supply chain capabilities with a new fulfillment solution. Retailers and brands recognize the need to advance beyond EDI to capture the intelligence and actionable insights needed to keep pace with today’s digital retail shopper.  Retail cloud services company SPS Commerce, Inc.'s  new SPS Fulfillment solution achieves this by optimizing order orchestration to streamline product delivery, the top priority of today’s retailers and suppliers. SPS Fulfillment is the first fulfillment solution that overcomes legacy systems and the limitations of EDI, allowing the retail industry to optimize its omnichannel strategies to focus on profitability and growth.

“As consumers become more digitally inspired, Fruit of the Loom and our retail customers are on a journey to transform our business to exceed their demands,” said Chris Krebs, CIO at Fruit of the Loom. “Our company has an ongoing commitment to invest in fulfillment, including partnering with SPS Commerce, and continually advancing our supply chain capabilities to satisfy consumer demand and enhance the digital retail experience.”

SPS Fulfillment provides actionable insights– from inventory levels to order status to shipment details to payment and returns. All information on any aspect of an order is accessible on any device to empower customer service, warehouse and other staff to positively impact order completion.
According to Forrester's report "Mastering the Art of Omnichannel Retailing,"  “Today's digitally savvy, time-crunched consumer has high expectations for smooth cross-channel ordering and fulfillment, requiring retailers to continually optimize their programs with added value and service levels … Failing to deliver on the finer points of an exceptional omnichannel program will result in dissatisfied customers who don't use the service and in turn don't deliver on the projected operational efficiencies and cost savings.”

SPS Commerce Fulfillment is immediately available from SPS Commerce and its channel partners.