Fractal Analytics to Support 2018 'RCAS' Event

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Fractal Analytics to Support 2018 'RCAS' Event

By CGT Staff - 03/20/2018

Consumer Goods Technology (CGT) and RIS News (RIS) are excited to announce that Fractal Analytics, a global leader in artificial intelligence and analytics that powers decision-making in Fortune 500 companies, will be the Title Sponsor for the 2018 Retail and Consumer Goods Analytics Summit.

The 5th Annual Retail & Consumer Goods Analytics Summit ("RCAS") will be held April 25-27, 2018, at The Drake in Chicago, IL. This event brings together retailers and consumer goods executives to discuss ways to better leverage analytics to improve collaboration and consumer engagement. Retailers and consumer goods executives both gain insights into techniques, technologies, and best practices that will improve sales and marketing, merchandising, supply chain, new product development and other key business initiatives.

For consumer goods and retail organizations, Fractal Analytics can identify future consumer and shopper needs, as well as market trends, through a trifecta of enterprise capabilities: augmented intelligence, artificial intelligence and behavioral science.

Fractal Analytics will be at RCAS to share recent, impressive work in artificial intelligence and machine learning, as well as in behavioral sciences. Fractal will present specific cases from the industry’s largest brands, showcasing how their technology and expertise have been used to drive positive results in the form of more sales, reduced costs, and beyond.

The consumer goods and retail industry is in the throes of a transformation as business models are reimagined based on demand creation and profitable growth. Fractal Analytics is experiencing this change first hand working with their clients.

“This is the right opportunity for analytics to lead the transformation and create profitable growth,” said Amitabh Bose, Chief Practice Officer, CPG & Retail, Fractal Analytics. “In our experience, the trifecta for leading this transformation have been i) digitizing data to augment business intelligence, ii) AI & ML applications for speed and scale, iii) applications of behavioral sciences in bridging the awareness action gap with consumers. We look forward to the event as a great learning place for sharing collective experiences and driving change in the industry.”

Albert Guffanti, Brand Director of CGT, said that having Fractal Analytics as Title Sponsor “brings a great deal of value to RCAS attendees: executives in the CG industry who are interested in finding ways to reach consumers more quickly, more profitably, and in highly personalized ways. Fractal Analytics can provide attendees with practical tools to do exactly that.”

To find out more about the Retail and Consumer Goods Analytics Summit, visit the event's website

About Consumer Goods Technology
Consumer Goods Technology, an integrated media brand, is the leading resource for consumer goods executives using technology to drive business transformation. Delivering content through print, online and events, CGT reaches an audience of more than 76,000 executives ranging from managers and directors to VPs and C- suite leaders across all major segments of the consumer goods sector, including packaged goods, consumer electronics, home appliances, and fashion. 

About RIS News
RIS News is the leading source for business intelligence, thought leadership and technology insight for retail executives who are seeking engines of innovation and rapidly adapting to market forces that are disruptive and transformational. RIS helps retailers and vendor partners connect with relevant content, exchange ideas with peers and partners, and find best-in class business solutions and strategies that lead to smarter IT and business decisions. The RIS media portfolio includes summit conferences, websites, thought leadership reports, benchmark studies and research, white papers, newsletters and special reports. 

About EnsembleIQ
EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology vendors, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence. EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. 

About Fractal Analytics
Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise by bringing analytics & AI to the decision-making process. 

Fractal has more than 1,200 employees spread across 14 global locations including the United States, UK and India. Fractal has been featured as a leader in the Customer Analytics Service Providers Wave 2017 by Forrester Research, a Great Place to Work by The Economic Times in partnership with the Great Place to Work Institute, and recognized as a "Cool Vendor" and a "Vendor to Watch" by Gartner.