Digital Transformation

  Consumer demand has shifted like never before as the global pandemic hit the CG industry last year. Not only was it difficult for consumer goods companies to continue to operate through major hurdles and disruptions, but many strategies were re-prioritized, or put on the backburner.  

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.

Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.

Consumer goods sales organizations that are further along in their digitally led transformations are also the ones more consistently delivering top quartile profitable growth.   

Cotton goods company Purcotton is partnering to improve accuracy in planning, R&D, sampling and manufacturing and sales, enabling its teams to develop products based on data-driven decisions.

The international tobacco company will utilize a SaaS and cloud-based transportation management solution to complete its end-to-end supply chain strategy.

Operationalize insights to fuel growth in every part of the business

The consumer goods company, which unites the food and beverage interests of the Tata Group and includes such brands as Tata and Tetley Tea, has created an autonomous and integrated supply chain.

Dadlani is responsible for working across the Mars, Inc.’s global business segments enabling digital growth and delivering efficiencies to existing business and technology platforms.

The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest.