Digital Transformation

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Digital Transformation

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.

CVS Updates Loyalty Program with Text Alerts

The drugstore chain is betting that text alerts to ExtraCare members will get better open-rates and engagement than email blasts.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

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