Digital Transformation

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Digital Transformation

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.

P&G Moves Toward a Targeted, Automated, Responsive Future

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

Heilongjiang Feihe Dairy Co. has signed a strategic agreement with Siemens PLM Software to digitize the consumer goods company’s product lifecycle management processes

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.

Albertsons Digital Marketplace offers more than 40,000 specialty products to shoppers nationwide through a network of third-party sellers.

The grocery and drugstore retailers will join forces to offer Kroger products and online order pickups at 13 Walgreens locations.

A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Five Elements Robotics.

A pact with the online subscription-based retailer will bring prestige beauty offerings to select stores and walgreens.com.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

The retailer has selected 11 digital content providers to partner with on a priority level.

The merger brings together Crimson Hexagon's AI and historical data index with Brandwatch's data handling and flexible user interface.

CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.

Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."

Acquisition of Marketo's business-to-business marketing platform will help Adobe deliver better customer experiences.

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

When it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader.

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