Digital Transformation

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Digital Transformation

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.

REGISTER NOW! Date: March 12th, 2020 @ 2:00 PM ET Over the last 20 years, digital-native companies — like Amazon, Netflix, Stitch Fix and Carvana, have transformed how people consume — from movies and television shows delivered digitally, to physical products at your doorstep in a matter of h

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

The department store retailer has teamed up with Tompkins Robotics to design and deploy cutting-edge parcel sortation systems.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

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