Digital Evolution in Fast-Moving Consumer Goods Supply Chain and Procurement Processes
New forces are reshaping the fast-moving consumer goods sector, and SAP anticipates that they will spur more change in the next five years than has been seen in the last 50. While the sector's focus for the last half-century was getting consumers into retail stores to shop, we anticipate a focus shift to seizing "moments of opportunity." This involves serving consumers when and where they need it.
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