Demand Forecasting

Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution
From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience.
Decoding AI to Apply Lucrative Learnings
AI is being implemented industry-wide, but there's some confusion over how CGs can best leverage the tech, and if they have the appropriate IT infrastructure to support growth. Read on to understand the potential of AI and learn how CGs are overcoming some of its biggest hurdles.

Sponsored

Data exchange platform overcomes multiple supply chain obstacles

One CG boosted partner network visibility by 60%, while another reduced stockouts by 15% to 20%--all thanks to a cloud-based data exchange platform.
Dick’s Sporting Goods' New Way to Share Data and Manage Demand
Sponsored

Google Real Time Reinvention

Enhance supply chain efficiencies and customer journeys with cloud-based AI applications
How to Respect Privacy and Still Win with Advertising

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.
How Data Can Help You Respond to Unplanned Spikes in Demand

The rise in product virality has made inventory planning even more complex for grocery and CPG companies. And in an industry where margins are tight, picking the right path forward is critical to success.
Location Data Can Make or Break the Consumer Experience

If location information, and the information about the services available at that site, is not accurate and up to date at all times, businesses run the very real risk of losing buyers.
4 Supply Chain Predictions for 2022

Anticipating changing market dynamics will help to mitigate risk and ensure a smooth and successful supply chain future. Learn about the opportunities and challenges that may arise in 2022.
Repurposing Trade Funds Where They Matter Most

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.

Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution

Decoding AI to Apply Lucrative Learnings

Data exchange platform overcomes multiple supply chain obstacles

Dick’s Sporting Goods' New Way to Share Data and Manage Demand

Google Real Time Reinvention

How to Respect Privacy and Still Win with Advertising

How Data Can Help You Respond to Unplanned Spikes in Demand

Location Data Can Make or Break the Consumer Experience

4 Supply Chain Predictions for 2022

Repurposing Trade Funds Where They Matter Most