Demand Forecasting

Anticipating changing market dynamics will help to mitigate risk and ensure a smooth and successful supply chain future. Learn about the opportunities and challenges that may arise in 2022.

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.

New Balance is replacing its entire supply chain planning suite in a move to aggressively improve forecast accuracy and workforce efficiencies.

When a global beverage company sought to enter a strategically important market — driven by rising awareness, demand and maturity in the region — it knew it needed to first improve supply chain inefficiencies. Learn more.

Industry insider Justin Honaman gives his annual take on the top trends to watch in the New Year.

While consumers are expecting supply chain-related gift delays this holiday season, there’s another holiday experience that supply chain volatility will likely disrupt: Thanksgiving dinner.

Today, disruptive events and shifting consumer behaviors make external data essential just to maintain a competitive pulse on demand, let alone activate this into areas such as procurement.

The post-COVID supply chain reset is a tough solve because both supply and demand have been so disrupted, and the answer to the question is a bit long winded with all the factors involved.