Custom Research: New Product Development & Introduction

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Custom Research: New Product Development & Introduction
09/09/2015

Successful New Products Still Elusive

New research uncovers some challenges facing the industry in the development and introduction of new products.

Although NPDI consistently ranks as one of the top priorities for consumer goods executives, new product failure rates remain high and seem almost expected. Learn the top three causes of failed projects and what has changed since our research was first conducted in 2011.

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