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AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.

Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook

The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.  

It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.

The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.

Learn how the alcohol beverage company is leveraging tech to better reach its customers during a period when the old strategy simply won't cut it.

A new study sheds light on key marketplace and consumer trends that suddenly became critical for CG companies to use as they create game plans to respond, recover and thrive beyond the pandemic.

General Mills remains committed to continuing its e-commerce momentum.  

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

Done properly, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

Procter & Gamble is growing its partnership with EY to improve its supply chain capabilities during COVID-19’s disruption.

Regularly studying consumer trips and basket-level data in convenience retail could have helped c-store operators recognize the trend and shift their inventory to accommodate consumer buying habits during the pandemic. 

Beyond reducing costs and simplifying operations, SKU rationalization is playing a vital role in improving the supplier/retailer relationship during an especially complex moment — and it may even pave the way for new innovation.

How did brands overcome extreme pressure on their supply chain to deliver what retailers need at a time of historical upheaval? Success boils down to addressing four fundamental changes in consumer expectations for their food.

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

It's becoming critical for consumer goods companies to use digital technologies to bring together offline and online operations to better manage their inventory and thereby propel growth.

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.

The urgency of accurately forecasting consumer demand has been shoved into the spotlight by COVID-19, and both retailers and CPGs are powering through the pandemic with a renewed focus on intelligent analytics. Implementing a short-term forecast is fundamental in understanding and predicting cha

Clorox president Linda Rendle has been elevated to CEO and will join the board of directors, taking the reins as the company navigates the challenges of meeting sky-high demand during the pandemic.

In the age of coronavirus, AI models can not accurately generate predictions. And yet, they have also never been more critical for the success on the consumer product industry

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