Consumer Goods in the Digital Age

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White Paper

IDC predicts that 90% of consumer goods industry growth over the next decade will
be captured by companies that succeed at direct engagement with consumers. This in-depth IDC report on the consumer goods industry will show you the seven biggest challenges in consumer goods today, a new model for engaging directly with consumers, why supply chain visibility is key to consumer engagement, and how to digitally transform your consumer goods business.

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