Reckitt Benckiser Group PLC (RB)

In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space.

Learn why retailers and consumer goods companies are exploring the benefits of MACH technologies and what the future might hold for generative AI.

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.

An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.