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Pura Vida

Vera Bradley Drops Pura Vida, Shuffles Leadership as Part of Business Reinvigoration
The move is part of the manufacturer's "Project Restoration" initiative to remain profitable and relevant.
Vera Bradley Undergoes e-Commerce and Marketing Reinvigoration as Part of ‘Project Restoration’
Bag and luggage brand Vera Bradley is undergoing a rebranding in order to reinvigorate the business and restore brand relevance.

Vera Bradley Taps Collaborative Tech to Expedite Merchandising Decision-Making

Vera Bradley associates will be able to reduce time to market by speeding up the time it takes to review design concepts and synchronizing merchandising and design efforts through a streamlined platform.

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