Puma Boosting CTRs With Google Cloud Generative AI ToolsThe apparel and footwear manufacturer is joining the flock of consumer goods companies investing in generative AI to improve digital creative effectiveness. Puma Bolsters E-Commerce Infrastructure to Support Data- and AI-Powered InnovationsSports company Puma is moving its e-commerce infrastructure, elevating capabilities to support future generative AI and virtual tech innovations, and centralizing data efforts. Get more details.
