PetCareRx

Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization to drive business transformation. As part of this plan, the company has tapped Ikea exec, Christoph Heyn, as its chief digital officer, a newly created role.

Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation. As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role.