Pernod Ricard

Pernod Ricard is offloading a significant portion of its portfolio of international wine brands to help strengthen its premiumization strategy.

Pernod Ricard is looking to grow its American whiskey portfolio by launching a separate U.S.-based global brand company.

Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation.

These five CPGs have introduced sustainable packaging alternatives and solutions for some of their most popular products.

Furthering their goal of creating a 100 percent bio-based bottle while reducing their C02 emissions, the 500ml-sized bottles will be sold exclusively in 22 stores of the British supermarket chain Tesco.

Pernod Ricard will acquire The Whisky Exchange, an online and brick-and-mortar spirits retailer.

Cathryn Sleight has been elevated to chief growth officer of Mars Wrigley, tasked with leading the brand’s global marketing, innovation, insights, analytics and business development.

While the call for transformation is loud and clear, the process is still going slowly.