Maxi

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.

Doritos and Pepsi MAX reveal the 10 consumer-created commercials vying for a $5 million payout, an advertising contract and air time during Super Bowl XLV.