Lacoste Invests in AI-Enabled Global Marketplace Expansion This lets Lacoste maintain control over its brand experience across multiple channels. Lacoste Becomes Early Tester of AI Anti-Counterfeit TechFashion manufacturer Lacoste is bolstering its counterfeiting measures by tapping into artificial intelligence. Lacoste Selects Omnichannel Retail Operations Tool With Manhattans technology, Lacoste is expected to be able to deliver a consistent brand and unified shopping experience to its customers.