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How Heineken's Internal Data Platform Drives Consumer-Centric Decision Making
Learn how Heineken stood up an internally branded platform known as Knowledge & Insight Management that's designed to incorporate the best features of search engines, AI capabilities, and security for capturing and analyzing consumer data. -
Review & Outlook 2015: Cross-Functional/IT
This section is no stranger to prioritizing data, but this year the focus has shifted from a mere buzzword, to a call for a single repository, and the need to ultimately make data actionable. Digital transformation and the Internet of Things are also emerging trends to watch.