The Hostess brand, manufactured by parent company J.M. Smucker, has launched a seasonal marketing campaign that is tapping autonomous drones to deliver “joy-filled” packages.
The tech- and data-powered strategies that drive behind-the-scenes processes are at the heart of innovation efforts, and J.M. Smucker has provided CGT with details.
Several consumer goods brands have been piloting a new DTC delivery platform that provides fulfillment services from their owned and operated e-commerce stores in as quickly as 15 minutes.
