For CPGs, these solutions enable deeper data-driven collaboration, as well as the ability to influence consumer purchases, with the intent to increase brand share.
Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.
At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.
