Hy-Vee Uses Behavioral Analytics and InsightsBehavioral analytics and insights are expected to help supermarket chain Hy-Vee better understand its customers lifestyle preferences. Recall Update: FDA Investigates Peanut/Salmonella ScareThe FDA continues to issue recalls for many manufacturers using PCA ingredients and offers recommendations to those affected. SUNKIST AND HY-VEE "TAKE A STAND" FOR CHARITY Sunkist Growers joins forces with Hy-Vee Inc. in support of its award-winning Sunkist "Take a Stand" national cause-marketing campaign.