Consumer goods manufacturers have invested significant time and money building out a consumer-driven supply network, the centerpiece of which is the DSR. Now, the obvious question is have those investments paid off? Read on to find out the results of a recent survey focused this issue, and learn how ConAgra made the DSR a foundational part of its environment.
The acquisition will significantly expand Hitachi Consulting's footprint with the addition of offshore Global Development Centers in Hyderabad, India, and Guangzhou, China along with a global delivery model.
Roughly one-third of food and beverage, CPG and pharmaceutical companies are actively using a DSR. Find out how your competitors and peer companies are investing in downstream data for success.
In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.
Readers identify the Top 10 consulting services providers. Plus, analysts predict that consumer goods firms will look to these leaders for though-leadership in times of economic hardship.
