Companies including Dole, Kroger, McCormick, McLane, Nestle, Unilever and Walmart will work with IBM to find ways for the global supply chain to benefit from blockchain.
Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
Driscoll Strawberry Associates' mission is to grow and supply the best berries in the world. Using a mobile solution to keep goods moving and satisfy complex traceability has created more efficiency for its supply chain.
