Food for ThoughtRe-thinking supply and demand simplifies pricing Mastering data managementCorporate Express leverages product information management to better organize data The Pulse -- June 2005 P&G Builds New Product CategoryProcter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation. An Uncanny Approach to TPM Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending. First Previous 3 4 5
