Women are out of sight, out of mind of senior executives
With the growing realization that flexible work arrangements – a shift in work hours, working remotely or job sharing – are key to attracting, keeping and advancing talented women at all points in their careers, discussion around the relati
Sorry, fellow kids, but it’s back to school in this edition of your favorite marketing-to-shoppers journal. So, turn in your flip-flops, beach books and SPF 30. Fear not: As we pivot into Q4, this is not an issue full of yesterday’s school bus displays, but instead one that’s focused on emerging growth ideas.
Whenever a magazine like "Shopper Marketing" gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks.
I’m not much of a “holidays” guy. I think that’s because my late mother wasn’t much of a holidays gal. Back in the 1960s, my family’s Advent calendar tradition was watching her get progressively overwhelmed by the decorating and shopping and cooking and social obligations until she snapped.