CGT Online -- November 2007
webCONNECTIONseries
Closing the Loop: Gaining Value from Modern RFID
Today's ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets and meet the visibility and tracking requirements of their customers. Once clunky, expensive and limited in resources, modern RFID has progressed as prices have dropped, reliability and ease-of-integration has improved, and projects are driven by real-business value. On November 28,2007, join CGT, Mike Liard, research director, RFID & Contactless, ABI Research, and Roberta Teran, associate director-Supply Chain Innovation, Procter & Gamble, for an online discussion around using RFID as a part of your business strategy.
Visit consumergoods.webex.com for more information and to register.
NEXT MONTH:
The Kellogg Company
The Kellogg Company changed the form of breakfast forever back in 1906 with the invention of Corn Flakes. Over the last 100 years, the company has grown beyond breakfast with a history of firsts in food innovation and brand building - both remain at the core of Kellogg today. The company is considered a leader in promotion management, and next month, CGTwill talk to Michael Greene, vice president, Customer Marketing, Kellogg, about how these capabilities were developed and became suc- cessful.We will find out about how different business processes within customer marketing are organized and how they work together, as well as some recent innovations in the customer marketing group.
webCONNECTIONseries
Hot button industry topics. Business solutions. One hour. At your desktop.
UPCOMING EVENTS:
Profit-to-Shelf Management
December 4, 2007 / 9:00 A.M. EST
SPEAKERS:
Lora Cecere, Research Director, AMR Research
" Jeffrey Russell, Managing Partner, Supply Chain Asia Pacific & Consumer Goods Industry ASEAN, Accenture
MODERATOR:
Kara Romanow, Executive Editor, Consumer Goods Technology
Today's leading CPG companies have to ensure that the right products are in the right place at the right time and at the right price. The implementation of successful channel and customer strategies needs to be founded on a few key tenants to achieve optimum "Profit-to-Shelf Management." Retailers and CPG companies can collaborate about product placements, strengthening product availability and customer loyalty to drive performance.
HEAR FROM:
Lora Cecere, Research Director for Consumer Products at AMR Research, will join Jeff to share her perspective on how customers are becoming more demanding and how companies are rationalizing customer requests. Don't miss this Webinar to hear examples of companies that are focusing on joint value creation and right-sizing supply chains.
Jeffrey Russell, Managing Partner, Supply Chain Asia Pacific & Consumer Goods Industry ASEAN at Accenture, will speak on how having strong analytical and predictive tools can enable both retailers and suppliers to make optimal decisions with the highest profitability and tackle increasingly complex categories.
Downstream Data: Benefits beyond Sales and Marketing
Tuesday, November 13, 2007 / 2:00 PM EST
SPEAKERS:
- Lora Cecere, Research Director, Consumer Products, AMR Research
- Tony van der Hoek, Director, Strategy & Business Solutions, The Coca-Cola Company
- Shawn Dolley, Founder, Vision Chain
- Jeff Van Pelt, Sr. Industry Principal, SAP America
MODERATOR:
Lori Castle, Publisher, Consumer Goods Technology
Downstream data, whether POS, transactional, RFID, or loyalty card, is being leveraged by visionary companies outside of the traditional confines of sales and marketing. Learn how The Coca-Cola Company is implementing strategies to ensure that these critical demand insights are integrated into multiple disciplines, including sales, marketing, product innovation, supply chain, and operations.
Sponsored by: SAP Vision Chain
Closing the Loop: Gaining Value from Modern RFID
Wednesday, November 28, 2007 / 2:00 PM EST
SPEAKERS:
Mike Liard, Research Director, RFID & Contactless, ABI Research
Roberta Teran, Associate Director-Supply Chain Innovation, Procter & Gamble
George Taylor, Industry Solutions Director, Consumer Goods Manufacturing, Microsoft Corp.
MODERATOR:
Kara Romanow, Executive Editor, Consumer Goods Technology
Today's ever-evolving value chain can cause CG manufacturers to struggle with tracking materials and assets and fall short of their customers' visibility and tracking requirements. Once clunky, expensive, and with a limited array of solution providers, modern RFID has progressed as prices have dropped, reliability and ease-of-integration have improved, and projects are driven by real-business value.
Sponsored by: Microsoft
TO REGISTER OR VIEW THE ARCHIVES, LOG ON TO: CONSUMERGOODS.WEBEX.COM.