Case Studies

Learn how Heineken stood up an internally branded platform known as Knowledge & Insight Management that's designed to incorporate the best features of search engines, AI capabilities, and security for capturing and analyzing consumer data. 

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI. 

When Kimberly-Clark sought to improve its supply chain visibility for both its retailers and consumers, it had a fairly specific pain point to solve: order bunching.

Digital native OZNaturals is finding success in its goal to provide affordable, natural skincare products to consumers thanks to investments in its inventory operations. 

CGT caught up with Hammitt Founder and CEO Tony Drockton to discuss how the brand’s early adoption of cloud technology has helped turbocharge its growth over the last decade.

Learn how Mars elevated its retail image content in order to bring a heightened level of category intelligence to its retail partners.

In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.