Case Studies

Energizer Holdings and Walgreens went head-to-head for five weeks this winter as Energizer national-brand products were merchandised side by side with the retailer’s store brand.

Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

Suave partners with Shopkick for Veteran’s Day promotion at Walmart.

A cultural transformation is underway at Walmart as the retailer makes heavy investments in artificial intelligence and machine learning to keep up with changing customer preferences, assess new innovations and fight off emerging tech-enabled competitors.

Working with Eversight, brands can test with consumers and optimize offers.

Manufacturer collaborates with various others to offer healthy snacking options for back-to-school season Del Monte Foods built out its back-to-school program at Walmart by iterating with new collaborative partners and embracing remixed tactics.

Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.

​​​​​​​Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.

As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.

Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.

Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

Target is shining a spotlight on its assortment of organic and plant-based milk.

Brown-Forman Corp. partnered with selected grocery stores last summer to conduct its first out-of-aisle liquor-tasting events.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Iceland-based supplier Niceland Seafood has partnered with distributor Seattle Fish Co. to launch fully traceable seafood, offering info via on-pack QR codes and planning to incorporate blockchain technology.

The Home Depot is exclusively stocking outdoor winter holiday decor from Showhome.