In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”
France Roy, AB InBev chief technology officer, DTC, shared a peek behind the curtain at Zé Delivery, the AB InBev subsidiary that delivers cold beer to consumers within an hour by leveraging its retail store network.
The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
Odlo previously operated in data silos, but through the use of an SCM platform, it now has full transparency over the inbound supply chain and current data. Here’s how it achieved this fashionable mix in this case study.
When the personal care brand expanded into Target, it knew it needed help navigating the completely different animal of selling wholesale vs. DTC, especially after having ready access to consumer data. Learn how it grew visibility into its data and marketing campaigns.
By rethinking the way they approach everything from product development to retail execution — and pairing these efforts with some of today’s cutting-edge technologies — many SMBs are battling their way back to recovery and into the forefront of retail and consumer attention.
Like many businesses, Chaeban Ice Cream reexamined operations when COVID-19 forced its storefront to close. It instead implemented a monthly ice cream subscription club, and the response has been overwhelming,
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.
Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.