Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.
Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.
The Australian wine manufacturer of iconic brands such as [yellow tail], will leverage the retail execution capabilities of StayinFront for three more years.
When the custom glasses manufacturer learned that front-line healthcare workers didn’t have ready access to the protective eyewear they needed, the company saw an opportunity to help.
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.
CGT is the essential source of information for consumer goods executives, helping them connect with relevant content, engage with their peers and find best-in-class business solutions and strategies to make smarter IT and business decisions.
From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.
We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.
This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.
Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.
In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.
