While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.
CGT catches up with Dr. Kevin L. Powell, RDQ vice president, Biscuit, Gum & Candy of Mondelez International, to get a closer look behind its latest innovation investment.
The CPG giant will use a global innovation platform to drive portfolio transparency, speed commercialization, and accelerate response to changing market conditions.
When Coca-Cola BIG was developing its human resources transformation strategy, it needed a solid, affordable and timely solution for a complex situation. Learn how it did just that.
When it comes to developing e-commerce authority, coordination between teams is paramount to success. Learn how NBG Home implemented new solutions to increase results and visibility into its organizational.
Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.
Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.
The Australian wine manufacturer of iconic brands such as [yellow tail], will leverage the retail execution capabilities of StayinFront for three more years.
When the custom glasses manufacturer learned that front-line healthcare workers didn’t have ready access to the protective eyewear they needed, the company saw an opportunity to help.
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.
CGT is the essential source of information for consumer goods executives, helping them connect with relevant content, engage with their peers and find best-in-class business solutions and strategies to make smarter IT and business decisions.
From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.
