Case Studies

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

CGT is the essential source of information for consumer goods executives, helping them connect with relevant content, engage with their peers and find best-in-class business solutions and strategies to make smarter IT and business decisions.

From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.

CGT's annual roundup of the largest public companies in the consumer goods industry.

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run

These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

Freeosk sample-dispensing kiosks are popping up at Walmart stores across the U.S.

Inspirational executives driving change in their organizations — and beyond.

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

Recognizing the people behind the tools that bring insights to the organization.

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

ShopRite ran a "Hot, Hot, Hot Summer Sale" this year in lieu of its annual "Summer Can Can Sale."  

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.

Walmart is changing the way it works with digital content providers by choosing 11 partners to ally with on a priority level, P2PI has learned.

The Diageo Whiskey 5 program revolutionized the whiskey category by breaking down the nuanced alcoholic beverage into five taste categories that shoppers could easily understand when approaching a purchase.