Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections.
Whether its languishing for hours before speaking with an agent or navigating a confusing labyrinth of options, one need not be in the industry to understand the detriment of a poor customer service experience.
Bel Brands USA was looking to solve a major problem. With $285M in direct and indirect material spend across 3,500 suppliers, they wanted to cut costs and increase their sourcing efficiency, which was getting too difficult to manage.
L.L. Bean is taking the next step in its digital transformation with a deeper investment in headless commerce, expecting the continued de-coupling of its commerce architecture to help meet today’s lofty consumer expectations.
Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.
As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.
With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.
With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.
For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers.