LVMH Exec Invests in Gen AI-Enabled Virtual Try-On Tech The technology strives to strengthen the connection between brands and their consumers, increase purchase likelihood, and reduce returns due to poor fit. Wave Your Hands, Not Your Germs: Lysol's VR Pop-Up Teaches Sports Fans How to Cheer CleanThe Reckitt-owned Lysol brand is bringing awareness to germ spread in crowded spaces through a new virtual reality experience. Get the details.
