Unilever's Blueprint for Turning Impressions Into AffiliationBy capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire. Kroger Adds SKU-Level Attribution for YouTube AdsLearn why CPGs will better understand how their YouTube campaigns directly impact sales at the retailer. Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online Landscape The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
