CPG/FMCG Brands Climb New Mountains as They Grow — Why the Right 'Gear' Helps Reach the SummitDifferent stages, different goals, different challenges. Why tools are adopted and how they deliver value. Sponsored Collaboration Becomes the New Currency in Trade PromotionsModern TPM approaches require agile solutions, automations enabled by artificial intelligence and other technologies, and a clear-cut data roadmap that doesn’t cut corners.