Trade Promotion Management

At the upcoming Consumer Goods Sales & Marketing Tech Summit, hosted by CGT, commercial and technology executives will gather to address how consumer packaged goods companies can adapt to a market increasingly driven by automated decision-making and real-time analytics.

Grocery retailers make most of their margin on promotions, largely funded by vendors. But your AI sees the shelf and the calendar, not the trade dollars behind them. That's half the deal, and on $500 billion in trade spend, it's where margin leaks. See what changes when both sides connect.

As algorithms evolve trade promotion, pricing models and shelf-space decisions, the CPG industry faces a critical question: Is AI making marketers less important?

Three decisions that help CPG RGM transformations deliver value

Following an extensive marketing push, the company had to be prepared for a demand spike at any time.

The 2026 Summit will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a landscape that no longer follows a straight line.

See who will be responsible for translating enterprise tech investments into actionable growth strategies across sales, marketing and commerce.

Managing mix today is not about optimizing SKUs. It is about understanding and orchestrating that complexity.

The conversation explored how automation, improved data quality and better collaboration can help both manufacturers and retailers modernize their processes.

The new structure will help the company accelerate research and development.