Nestlé Purina to Turn Consumer Analytics Into Action With AI AgentsThe program pairs outsourced engineers and data scientists, along with external data, models, product content, analytical constructs and business context, with CPGs' technology environment to develop AI-enabled workflows Summerween Trend Pushes Halloween Candy Sales EarlierNew research from Mars finds that seasonal spikes for holidays such as Halloween are shifting as consumer behavior changes. CGT Parent Company Launches GLP-1 Shopper Summit Americans Say Coca-Cola, Walmart, Amazon Are the Most Patriotic Food Retail Brands: Report Sixty-three percent of survey respondents said they trust a company more when it invests in American jobs. See more details. Hellmann's, Siete Foods, Kettle & Fire, Rachael Ray Nutrish Pilot Short-Form, Shoppable Media They are part of a pilot group that will allow consumers to purchase direct from video ads featuring their favorite retail storefronts. Myprotein Pilots AI Shopping Assistant The assistant uses real-time data and conversational context to help consumers discover products. How Carbone Fine Food Uses Shelf Discovery to Drive Brand Switching Driving growth in a crowded center-store category requires a carefully constructed "cheat code," according to Carbone Fine Food CEO Eric Skae. Unilever Reengineers R&D and Marketing for the AI Age This is the latest step in the company’s transformation into a digital-simulation-driven, algorithm-optimized enterprise. Clorox Uses Social Commerce to Test New Scents The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation. Before You Copy the Retention Playbook, Check What Kind of Category You're In The issue is not retention itself. It is applying retention logic too early in a category's life. 1 2 3 4 5 Next Last
