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Consumer Insights

  • How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy

    PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.
    PepsiCo
  • Tyson Foods Builds a Land of Discovery

    When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.
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