Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
Accenture will provide Unilever with HR business process outsourcing services that benefit more than 130,000 Unilever employees in more than 100 countries and introduce a series of service improvements focused on enhancing the user experience.
No. 1 player P&G made progress toward its purpose-inspired growth strategy, while Unilever reported gains in its transformation to a sustainable growth company. Most of the companies on this list followed their lead with modest sales gains in 2011.
