Sustainability

Unilever Launches Project Sunlight
The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.
The Reputation Imperative
As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.

Newell Rubbermaid Makes a Social Impact

United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
Garnier USA Wins Sustainable Beauty Award

The Award was created to recognize exceptional brands making international sustainability strides in five categories including Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer and Sustainability Leadership.
Fruit of the Loom to Reduce GHG Emissions

Once complete, these projects will result in the totality of Fruit of the Loom's electricity supply in Honduras originating from renewable sources.
Del Monte Updates Iconic Brands

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
Walmart CEO Says Near-Term Execution is Critical

Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future.
What Will Clorox Look Like in 2020?

Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy.
Mondelez: One Year Post Spin Off

Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.
Patagonia Hires Marketing VP from Nike

In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

Unilever Launches Project Sunlight

The Reputation Imperative

Newell Rubbermaid Makes a Social Impact

Garnier USA Wins Sustainable Beauty Award

Fruit of the Loom to Reduce GHG Emissions

Del Monte Updates Iconic Brands

Walmart CEO Says Near-Term Execution is Critical

What Will Clorox Look Like in 2020?

Mondelez: One Year Post Spin Off

Patagonia Hires Marketing VP from Nike