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Steve Frenda

Executive Advisor, EnsembleIQ

Executive advisor for EnsembleIQ and the Path to Purchase Institute, Steve has been a passionate retail watcher for more than four decades. Having worked as a retailer, for a brand manufacturer and in the infotech world, he is an authority on the entire path to purchase and its changing face. Contact Steve at [email protected]

Blog posts by this author

June 2019

A recent ranking by Morning Consult of the “most loved brands in America” (based on analysis of more than 400,000 consumer/shopper interviews) revealed The Home Depot as No. 5 and Lowe’s as No. 11.
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