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Steve Frenda

Executive Advisor, EnsembleIQ

Executive advisor for EnsembleIQ and the Path to Purchase Institute, Steve has been a passionate retail watcher for more than four decades. Having worked as a retailer, for a brand manufacturer and in the infotech world, he is an authority on the entire path to purchase and its changing face. Contact Steve at [email protected]

Blog posts by this author

September 2019

As I studied the value channel across a few prominent retailers, I couldn’t help but consider the impact this rapidly growing segment is having on major manufacturers and traditional retailers.

August 2019

When I began authoring this column, I never thought I’d refer to a convenience store as a destination or an experience. The opening of three Wawa stores in Miami has changed that.
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