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Steve Frenda

EnsembleIQ Contributor

Steve Frenda, a former EnsembleIQ advisor and longtime Path to Purchase Institute executive, has been a passionate retail watcher for more than four decades. Having worked as a retailer, for a brand manufacturer and in the infotech world, he is an authority on the entire path to purchase and its changing face. Contact Steve at [email protected]

Blog posts by this author

December 2019

I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.
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