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Steve Frenda

EnsembleIQ Contributor

Steve Frenda, a former EnsembleIQ advisor and longtime Path to Purchase Institute executive, has been a passionate retail watcher for more than four decades. Having worked as a retailer, for a brand manufacturer and in the infotech world, he is an authority on the entire path to purchase and its changing face. Contact Steve at [email protected]

Blog posts by this author

November 2019

Nov
01
Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.

October 2019

Oct
01
I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.
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