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Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 9-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.

Articles by this author

December 2019

Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

November 2019

From his own experience nurturing a purpose-driven brand, Rainn Wilson shared some advice for others aspiring to bridge the so-called “purpose gap" while delivering a keynote address at the Path to Purchase Expo earlier this month.

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

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