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Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

Articles by this author

May 2019

Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.

Walmart is pitting two different types of digital price labels against each other at two stores near its Bentonville headquarters to see if they can be controlled through programming as quickly as price changes, saving time for employees and providin

April 2019

Earlier this month, Petco became the first pet products seller available through Shipt, known for deliveries of groceries and household staples.

Walmart is elevating Wi-Fi routers and Google voice devices with interactive smart home displays at a store near its Bentonville headquarters.

As online beauty brands continue picking up steam, Amazon moved to grab more share of the category by launching its first dedicated, private label skin care brand.

Whole Foods Market once again leveraged the popularity of the beauty category as a traffic driver to observe its fifth-annual "Beauty Week" from March 27 to April 2, this year for the first time also incorporating a "Better Beauty Swap" as part of th

Walmart is partnering with Mattel to host another “Hot Wheels Legends Tour,” a traveling car show in search of a custom car worthy of becoming immortalized as a Hot Wheels die-cast toy.

Walmart and Google have unveiled the custom voice-shopping service promised in January when the retailer ended its partnership with Google Express and its associated Shopping Actions service.

Walmart has expanded its product partnership with celebrity Drew Barrymore to develop an eclectic home decor collection dubbed Flower Home.

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