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Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 9-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.

Articles by this author

August 2019

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Take a look back at the top five in-store displays spotted at Walmart in July.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportuni

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

July 2019

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

The Path to Purchase Institute took a closer look at the JustFoodForDogs kitchen Petco opened this spring in its flagship New York store. 

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

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