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Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

Articles by this author

March 2019

While Scan & Go failed to make the cut in Walmart’s U.S. business, the concept took off quickly in China, where the retailer launched the mobile checkout service via a third-party application.

Macy's later this spring is rolling out an interactive scent-finder display and an augmented reality beauty experience.

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

February 2019

Walmart intends to leverage its vast trove of online and store purchasing data to sell both in-store and digital ads that are unified across physical and web realms.

Walmart is testing a partnership with Puls that brings the tech services company inside stores to repair customers’ phones while they shop.

Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.

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