As the consumer goods (CG) industry moves towards becoming demand driven, many companies turn toward their Sales & Operations Planning (S&OP) process to connect the dots between departments and processes. It is often the first process that is completely restructured by those looking to gain a competitive advantage through embracing demand-driven strategies. But what makes an S&OP process successful and can technology help?
This month, Consumer Goods Technology and Manugistics partnered to conduct research on the topic and find out if these processes are, in fact, in need of restructuring. The results are not surprising: 71 percent of those surveyed reported that their S&OP processes are only somewhat successful. The research results provide insight into why this might be the case.