New Solutions for Creating Consumer Engagement at Point of Purchase

Consumer goods companies have long sought ways to interact with, and influence, consumers at the point of purchase. Today's advanced mobile technologies are creating a variety of consumer communication opportunities within the retail store. Mobile commerce solutions can deliver targeted, location-specific messaging and customer-specific offers. In addition, cellular digital signage that requires little more than an in-store power connection, and advanced 2D bar codes that can be read by consumers' own mobile devices, are creating richer, more personalized connections between shoppers and CG companies.