White Paper

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Demand Sensing: Powering a Global Sports Merchandiser’s Growth Strategy


Each wholesaler, distributor, and retailer follow their own point-of-sale (POS) system, which results in non-standardized data capture that renders the data useless or unreliable. It affects real-time visibility into sales performance across regions and products. 

 Companies thus require access to real-time harmonized data to enable end-to-end supply chain visibility across the ecosystem. This is where Demand Sensing can help. It enables global data acquisition and harmonization for better demand planning.

TradeEdge Demand Sensing by EdgeVerve provides “actionable insights by aggregating real-time data about product sales and inventory across multiple channels.”

For instance, our client, a leading multinational corporation with a global footprint in sports merchandising and apparel business, wanted to gain insights into their retailers’ POS and inventory position. With TradeEdge, they were able to power their growth strategy and increase demand visibility by 60%.


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