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Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy
Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers. -
How Colgate-Palmolive’s Proprietary Analytics Tools Are Fueling RGM, Media Success
When it comes to build vs. buy, Colgate-Palmolive says taking certain things in-house is increasing their revenue growth management and media analytics flexibility and scalability.