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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Albertsons Performance Media

One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

Berkeley, California-based Grabango is moving forward with its hands-free, cashierless checkout technology, having signed four U.S. chains that they say serve more than 600 million shoppers a year and cover a combined 29 million square feet of floor space.

Autonomous checkout company Standard Cognition, San Francisco, has acquired Explorer.ai, a mapping and computer vision company that will improve Standard Cognition’s mapping technology. The move adds more engineers to ramp up Standard Cognition’s cashier-less shopping technology.

Johnson & Johnson launched a series of campaigns last year to reach new customers and drive incremental sales across its Aveeno portfolio with the help of Quotient Technology.

Giant Eagle Advantage Media Powered by Quotient

Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.

Suave partners with Shopkick for Veteran’s Day promotion at Walmart.

Working with Eversight, brands can test with consumers and optimize offers.

A cultural transformation is underway at Walmart as the retailer makes heavy investments in artificial intelligence and machine learning to keep up with changing customer preferences, assess new innovations and fight off emerging tech-enabled competitors.

​​​​​​​Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.

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