Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.
Armed with insights such as four out of five negative tweets regarding beauty and body image come from women, Unilever’s Dove brand felt compelled to start a social movement reversing the conversation on social media, while raising awareness in-store.
Mars Chocolate had a history of under-indexing at Walmart during the summer season. “Say Thank You with M” changed that and cemented summer as a fifth season for Mars, celebrating patriotism and giving back.
Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts Hometown Challenge" is an informal competition between 10 large markets to raise the most money for the cause.