Cause Marketing/ Community Programs

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Cause Marketing/ Community Programs

A collection of news, articles and other featured content about Cause Marketing/ Community Programs.

Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Walgreens further evolved its relationship with the for-profit Me to We Foundation and its We Charity by launching a “We Teachers” program during the 2019 back-to-school season.

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

Aldi teamed with Alex's Lemonade Stand Foundation to run a "Pay Your Quarter Forward" campaign this month encouraging shoppers to donate to the cancer-fighting nonprofit in stores and online.

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."

As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.

Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.

H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.

Armed with insights such as four out of five negative tweets regarding beauty and body image come from women, Unilever’s Dove brand felt compelled to start a social movement reversing the conversation on social media, while raising awareness in-store.

Walmart gave its support to a campaign from General Mills' Cheerios intended to recognize and reward kindness.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

BJ's Wholesale Club is once again partnering with General Mills and Kellogg Co.

Procter & Gamble used its March 2018 edition of brandSaver to tout its support of March 8 as "International Women's Day."

Mars Chocolate had a history of under-indexing at Walmart during the summer season. “Say Thank You with M” changed that and cemented summer as a fifth season for Mars, celebrating patriotism and giving back.

Publix ran several promotions in September driving shoppers to order its popular sub sandwiches online for in-store pickup.

Whole Foods Market has moved its annual "Growing Healthy Kids" fundraiser a month earlier to tie it to the back-to-school season.​​​​​​​

Albertsons Cos. chains including Jewel-Osco, Safeway, and Acme drew Halloween shoppers with purchase incentives and exclusive offers this season.

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