Kroger Gets Back in the Game

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Kroger Gets Back in the Game

By Samantha Nelson - 01/30/2018

After pausing during the holiday season, Kroger's "Game Day Greats" campaign has returned for a second flight leading up to the National Football League's Super Bowl.

A "Pull for Prizes" instant-win game awards 66,300 digital coupons for brands including Kraft Heinz Co.'s Velveeta, Campbell Soup Co.'s Chunky Maxx, Coca-Cola Co.'s Powerade and Conagra Brands' Hebrew National. Loyalty cardholders enter from Dec. 24, 2017, to Feb. 2 through the campaign's promotional website. Display ads on websites such as talkingpointsmemo.com and impactwrestling.com, carousel ads on chain home pages, and Facebook and Twitter updates tout the coupons and recipes also found on the promotional website.

PepsiCo/Frito-Lay is providing account-specific spectaculars for the campaign. Pepsi and Kellogg Co.'s Cheez-It also deployed Game Day Greats shelf talkers via New America Marketing's SmartSource program. Standees and balloons from the retailer support. TV and radio spots round out the marketing campaign.

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