Circle K, PepsiCo Spotlight NFL Rookies

Press enter to search
Close search
Open Menu

Circle K, PepsiCo Spotlight NFL Rookies

By Cyndi Loza - 10/20/2017

Circle K is kicking off football season by partnering with official National Football League sponsor PepsiCo/Frito-Lay to run a campaign spotlighting rookie players.

The effort centers on an “Unreal Rookie Deal” comprising two hot dogs, a bag of potato chips from the manufacturer's Ruffles, and a choice between a 20-ounce Pepsi bottle or a proprietary Polar Pop beverage. The offer is valid from Sept. 1 through Feb. 4, 2018.  

In stores, clings on coolers and fountain machines, wobblers affixed to Frito-Lay floorstands and a Pepsi- and NFL-branded Polar Pop cup spotlight the deal. Display ads within and, a promotional page within regional Circle K websites, Facebook covers and an Oct. 12 update posted on Circle K’s Polar Pop and regional Facebook pages, and a series of skits posted on Pepsi’s YouTube account support. 

The aforementioned digital and in-store activity also serves to promote PepsiCo’s “Rookie of the Week ’17” program, which allows consumers to vote on an NFL rookie via Each week during the 2017 football season, an NFL player will be selected through the page to receive "Pepsi rookie of the week" honors. 

In other football-related activity, Circle K is teaming with MillerCoors’ Coors Light to run a football-themed sweepstakes awarding a Rose Bowl Stadium experience. Members of Circle K's Easy Rewards loyalty program enter from Sept. 1 through Oct. 31 by purchasing a 12- or 18-pack of Coors Light and scanning a barcode found within the retailer's mobile app at checkout. Cooler clings and a mobile application ad support.