ARTICLES BY THIS AUTHOR
- 7/22/2015
Trends in Experiential Marketing
<p>Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.</p> - 7/22/2015
K-C's Depend Builds 'Underwareness'
<p>New Silhouette product rollout and campaign targets younger female consumers</p> - 7/16/2015
Solution Provider News: August 2015
<p>Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase. </p> - 7/16/2015
Comings & Goings: August 2015
<p>Campbell Soup Co., Camden, New Jersey. President and chief executive officer Denise Morrison has been elected as co-chair of the Consumer Goods Forum (CGF) board of directors. </p> - 6/23/2015
Comings & Goings: July 2015
<p>Clorox Co., Oakland, California. The board of directors has appointed George Harad as independent chair of the board, and Jeffrey Noddle as chair of the management development and compensation committee.</p> - 6/23/2015
Solution Provider News: July 2015
<p>Menasha Corp., Neenah, Wisconsin, has acquired Portable Packaging Systems of Mississauga, Ontario. </p> - 5/26/2015
2015 Shopper Marketing Effie Winners
<p>Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.</p> - 5/18/2015
Solution Provider News: June 2015
<p>Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. </p> - 5/18/2015
Comings & Goings: June 2015
<p>Campbell Soup Co., Camden, New Jersey</p><p>Ed Carolan has been named senior vice president of the newly formed division known as integrated global services.</p> - 5/18/2015
CVS Uses Data, Insights to Effect Change